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HomeNewsKick-Start Publishing web designer hails ‘exciting’ relaunch of CFJ website

Kick-Start Publishing web designer hails ‘exciting’ relaunch of CFJ website

THE Contract Flooring Journal (CFJ) has relaunched its website with a fresh new look which is designed to provide more information for readers as well as making it easier to navigate.

Neil Owen, CFJ’s web designer, has been working on the site for several months and wanted to ensure it was pitch perfect before revealing it to the world.

Previously, the site was outsourced but it was decided earlier this year to bring it inhouse in order to give CFJ more control over its design.

‘The site had been outdated for a while,’ says Neil. ’It looked cluttered, and it was difficult to find things you were looking for, so I wanted a fresher look, and a modern and cleaner style. We looked at various news websites and carefully monitored how they were communicating their online news.’

The most obvious change is in the aesthetics. ‘A stylish new font and layout means the homepage is easy on the eye. From my perspective, I wanted to make it clear that we can better promote flooring companies through the site.’

Neil is confident the new look will drive further traffic to the website and also increase its usefulness to all visitors. ‘I’ve added new features including an option for CFJ podcasts in which CFJ will talk to figures in the flooring industry. Our video functionality has also been streamlined as we explore ways of incorporating more forms of new media.’

In addition to exclusive online content, the website will now include more user-friendly access as well as consistency to the active magazine. Print articles will be easier to find online, for instance, thanks to the way content is now archived.

‘This is the most exciting project I’ve worked on in a while,’ says Neil. ‘Yes, there have been challenges and frustrations, but that’s all part of striving for something of which we can proud, and which our readers will use as an alternative resource in an increasingly digital world.’

Neil is a mainstay of Kick-Start Publishing, having worked for the company in mostly a design capacity for 14 years. He’s also responsible for designing CFJ’s sister title, Tile & Stone Journal (TSJ). Are there any more plans for revamping CFJ’s online content? ‘Watch this space,’ says Neil.

‘It’s important that CFJ, the leading voice in the flooring industry, is well showcased online,’ says Stuart Bourne, managing director of Kick-Start Publishing. ‘To that end, I think Neil has done a great job of refreshing, updating and streamlining our website.’

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