Contract Flooring Journal (CFJ) the latest news for flooring contractors

Home> Quick-Step <Quick-Step extends cycling partnership under new team name

Quick-Step extends cycling partnership under new team name

QUICK-STEP has followed up the announcement of an extended partnership with Patrick Lefevere’s team with what it describes as exciting news: next season, the team’s name will officially be Quick-Step Alpha Vinyl Team.

Patrick Lefevere is a Belgian former professional cyclist, who currently serves as the general manager of UCI WorldTeam Deceuninck–Quick-Step. According to the ranking site Cycling Ranking he is the most successful cycling manager in history.

Quick-Step is a long-time sponsor of the team. After recently extending its partnership with Belgium’s top cycling team for another six years – until 2027 – Ruben Desmet, president of Unilin Flooring, the company behind the Quick-Step brand: ‘We’re very pleased to continue our decades-long sponsorship of the Wolfpack, and also very excited to link our Alpha Vinyl flooring product range to the team through a new name.

‘The Quick-Step brand is, of course, linked to laminate flooring solutions, but we offer much more – including high-quality vinyl flooring. Market demand is booming for vinyl, and Quick-Step wants to dominate this market, like we do for laminate flooring.

‘Quick-Step Alpha Vinyl floors are rigid, 100%-watertight, ultra-strong vinyl flooring solutions that are almost indistinguishable from real wood or stone – and they can be installed on different types of surfaces, level or fairly irregular.

‘When it comes to performance, style, design and detail, Alpha Vinyl is a true leader in its category. With more than 800 wins to its name, the soon-to-be Quick-Step Alpha Vinyl Pro Cycling Team is clearly aligned in undisputed leadership.’

‘Our shared values cannot be overstated,’ said team ceo Patrick Lefevere. ‘Beauty, innovation, leadership and transforming dreams into reality: these values have been and continue to be key to success for the team and for Quick Step. We’re very enthusiastic about continuing our track record under the Quick-Step and Alpha Vinyl flag.’

Please click to view more articles about

Stay Connected




Popular articles