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Tiling industry professional joins Smart Marketing Works

SMART Marketing Works has announced Catherine Spibey has joined ‘its busy and fast-growing’ marketing team as agency account director.

Catherine will be known to many in the tiling industry, since she’s worked in the sector for more than 20 years, including national account and senior marketing roles at Johnson Tiles between 1998-2018.

For the past three years Catherine has been head of marketing at Ceramica Impex, said to be one of the UK’s largest importers and distributors of ceramic and porcelain tiles.

Catherine joins Smart Marketing Works at a time of growth for the Staffordshire-based agency, which says it has, over 12 years, built up an enviable client list in the tiling, flooring, and wider construction sectors.

Catherine’s role will focus on maximising delivery for marketing clients, at a time when the agency says it’s also strengthening its expertise and reputation in growing business sectors, such as writing CPD courses and providing secretariat services for its trade association customers.

During Covid-19 the company was quick to adapt to new ways of working and also to acquire new accounts, ensuring continued growth.

‘I’m relishing the challenge of transferring the skills and knowledge which I’ve built up during my career working in-house to the agency environment,’ says Catherine. ‘I’m delighted to be part of the Smart Marketing Works team and I believe there’s a great opportunity before us now to continue the growth profile of the agency and provide class-leading service to all our clients.’

Kay Porter, owner and managing director of Smart Marketing Works, says: ‘I’m very proud of the fact we’ve been able to attract someone of Catherine’s calibre to join our team. It’s obviously been an exceptionally difficult time for many in our industry, so we’re very pleased to have been able to continue our development during the pandemic. Catherine’s input and expertise will now set us on a very positive course for future growth going forward.’

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