HARVEY Maria will be adding a new Design Studio to its point-of-sale portfolio. What it describes as the stylish, eye-catching display will, it says, appeal to retailers looking for a premium luxury vinyl tile offering for its customers.
Says the company: ‘The clever design is totally flexible and can be scaled up or down depending on the retailer’s available space and existing Harvey Maria displays.
‘The exciting and interactive display showcases Harvey Maria’s award-winning MSeries collection of authentic wood effect LVT – including their brand new Croft Oak range, which launched on 1 February.’
The company continues: ‘Easy to use for both the retailer and customer, the Design Studio really creates a destination within a store. Incorporating an intuitive customer journey designed to maximise engagement and optimise retailer sales, as the customer can shop the collection by both colour and shade, and also by price.
‘The main display presents premium wood effects, with best in class realism and natural touch, plus a versatile choice of plank, herringbone and parquet (Natural Oak, Natural Plank & Hurst collections).’
Adds the company: ‘The 26 elegant wood and stone effect free-standing, double-sided boards showcase 52 Skus – they provide total flexibility to browse the collections in-store, place on the floor, or take out on a home visit.
‘The Design Studio display acts as a hub which works best when incorporated with the Harvey Maria Design Table and Toast Rack stand of 10 exclusive Design Series pattern boards, showcasing 22 of the best-selling designs. This provides a handy and stylish display table with sampling for all 52 pattern designs. Alternatively it can be tailored to suit the retailer’s individual needs and used to incorporate existing Harvey Maria displays.’
The company adds: ‘The new high margin Croft Oak collection, is made up of eight authentic designs with natural wood grain textures, four of which come with a matching herringbone sized plank. They’re the perfect blend of natural, neutral style and incredible practicality – with eco-conscious credentials, they quietly complement newbuild and more traditional homes.’
The planks reportedly have a high spec wearlayer and high slip-resistance, which means they’re budget friendly and also extremely robust and suitable for commercial contracts and high footfall areas.
‘The fabulous new retail display not only provides the perfect showcase for all our natural wood and stone effect collections, it’s been optimised for an enhanced customer experience that’s designed to maximise sales conversions for our retail partners,’ says Harvey Maria’s founder, Mark Findlay.
‘It’s the perfect home for our stylish new Croft Oak collection, which has achieved the highest eco-credentials held by our MSeries collection, at an affordable price, reflecting the twin priorities of our customers. Croft Oak is recognised for its low impact on the environment in all aspects – production process, product composition, emissions & indoor air quality and sustainable construction.’
Harvey Maria has been creating LVTs since 1995 and says its floors are ‘incredibly durable and easy to maintain – completely waterproof, slip-resistant and compatible with underfloor heating. The resilient floor finish is easy to care for by sweeping or mopping with a neutral detergent; no harmful chemicals needed’.
www.harveymaria.com
