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LeoLine ‘inspires a new generation’

LEOLINE says it’s unveiled a ‘smart new brand feel, bringing vibrancy and energy to its market-leading collection’ of cushion vinyl flooring.

Says the company: ‘For more than three decades, LeoLine has been providing a diverse collection of cushion vinyl floors to homes across the UK and Ireland. Designed and made entirely inhouse in Belgium, the LeoLine name has long stood for great looking floors that offer superb value and quality.’ Now, as it launches a new look 2023 collection, LeoLine says it’s also unveiling a fresh feel for its brand with a vision to make cushion vinyl the contemporary and savvy way to create the floor you want.

Michelle Magill, marketing manager at LeoLine explains, ‘Our market research showed us LeoLine had the potential to appeal to a new generation of householders and tenants looking to add style to their home in a way that’s easy and affordable. We set about rethinking our brand and have created a whole new feel with an energetic new look and a promise to create ‘floors as unique as you are’.’

The playful brand inspires consumers to think differently about their choice of floor. Across updated displays, brochures and a new website, LeoLine explores how the flexibility, simple fitting, functionality and durability of vinyl floor can be the start of a new story for their home.

‘We see a lot of potential in rolled vinyl flooring, particularly with generations that don’t own their own home and who want to add their style to a rental property, or for homeowners that are simply looking for an affordable way to add some unique style.

‘The new brand locks into this psyche and with some fabulous new designs and rejuvenated collections, we’re really excited to seeing how it changes the market.’

The new look LeoLine will be rolling out to selected retailers this May.
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