To meet the demands of a changing market-place and provide leading solutions, BAL says it’s excited to announce the launch of its new-look small powders. Powdered products 7.5kg and smaller are benefiting from a major investment into BAL’s manufacturing facilities in Stoke-on-Trent.
Says the company: ‘The new machinery is allowing BAL to move away from their current polybag packaging to new high-impact retail-friendly bags. New packaging designs will maintain the core look of current products for easy transition and instant product recognition.’
The most notable change is reportedly with BAL’s Micromax2 range of antimicrobial wall and floor grouts – where the design and style are said to have been improved providing ‘several benefits for end-user and stockist’ reportedly including:
- Cleaner front of bag design
- Clearly colour identity including clear circular design element to show the actual grout colour in the bag
- Circular element highlighting BAL Micromax2 has the colour locked-in to the formulation – there is no need to mix the full bag – as the pigments are fully blended for improved consistency every application.
Alex Underwood, head of marketing at BAL said: ‘All products produced at Stoke-on-Trent 7.5kg and under will benefit from the new packaging – and with the new great look, the bags still contain the same great products – with no formulations changing with the introduction of the new packaging.’
www.bal-adhesives.com
