FLOORWISE exhibited alongside independent distributors, Salesmark and Salesmark West, at The Flooring Show – South in Sandown Park between 15-16 April.
The show was one of the first opportunities to see the brand’s new Lumiere premium retail-friendly underlay range.
Said Floorwise: ‘Made using a hand-sorted blend of pre-consumer recycled PU foam and memory foam to give the best of both materials, Lumiere is free from hard lumps and comes with an entirely different feel, making this unmistakably premium underlay stand out from the crowd. It’s available in three classic thicknesses and is supported by high quality A3 sampling for retailers and installers, as well as floorwise’s unique A4 sample cards that add extra versatility to presentation options.’
Floorwise also previewed PowerFORCE, a new recycled PU underlay designed for contract installations. Said the company: ‘The first underlay to use a MHD+ (mega high density) 210kg/cubic m construction, PowerFORCE has been independently tested for use as a Class 33 Heavy Contract Use underlay.
‘It’s a serious alternative for the traditional crumb- rubber underlays which are heavier and more cumbersome to move and is compatible with both double-stick and stretch-fit installations. Powerforce will be available in 6.5mm and 8mm thicknesses.’
Andrew Gill, product manager, Floorwise, says, ‘We were delighted to join Salesmark and Salesmark West at the first ever The Flooring Show South with some fabulous new products. As proved by Lumiere and Powerforce, we’re committed to developing products that ensure our network of independent distributors can deliver our famous quality and value with solutions for every project.’
Visitors were also able to see new light and dark bronze finishes in Max Reflections, ensuring the collection remains the profile range for installations looking to add a ‘fantastic finishing touch’.
These finishes joined other flooring accessories on display on Stand C32, showing just why Floorwise is the start of fantastic floors.
For further information on these and other flooring products covering underlays, screeds, adhesives, gripper, profiles, tapes and more contact Floorwise.
01509 673974
wiseup@floorwise.co.uk
www.floorwise.co.uk
