The new Feel the Difference underlays give homeowners even more choice in dense, premium PU foam underlays that deliver the best in comfort, support and resilience. Retailers can now begin to up-sell homeowners to these new underlays thanks to A3 hanging samples, A3 card presenters, A4 cards and Feel the Difference branded point-of-sale now available from their local Floorwise distributor.
Finesse (11mm UHD+), Charm (9mm UHD+), Indulgence (11mm SHD+) and Delight (9mm SHD+) give homeowners a choice of options depending on their budget and requirements. To mark out these new Feel the Difference underlays as premium options, Floorwise uses a printed and stitched crepe paper top and non-woven base for a better feeling product over standard PU foam types. Combined with the excellent bouncebackability of either Ultra High Density or Super High Density foam, the new underlays are made to deliver the very best combination of comfort, durability and recovery beneath carpets.
Richard Bailey, managing director, says, “With our new Feel the Difference PU foam underlays homeowners have even more reasons to choose premium comfort and support beneath their carpet. With different thickness and densities, the new underlays let retailers find the right product for the room and carpet, while offering the reassurance of first-class comfort, support and durability. The use of a stitched crepe paper top gives these underlays a superb look and feel and our quality new samples help kick-off the conversation on why the Feel the Difference range is the best underlay around!”
In Finesse and Charm, Floorwise offers its most dense PU foam quality in 11mm and 9mm thickness best suited to heavyweight carpets or homes looking for the very best in high-traffic areas. The SHD+ of Indulgence and Delight provide a more affordable option but one that’s no less luxurious – plus the underlays are also suitable for high trafficked areas. With impact sound reduction of up to 47dB and thermal insulation up to of 3.10 tog, they help to make homes noticeably warmer and quieter too.
Sampling is now available from your Floorwise distributor in the UK, Ireland and Europe.
01509 673974,
www.floorwise.co.uk
wiseup@floorwise.co.uk
