QUICK-STEP took part in Flanders Flooring Days, showing, it says, why its multi-category floors are always a step ahead.
‘In May, Quick-Step opened the doors of its Wielsbeke, Belgium showroom as it took part in Flanders Flooring Days,’ says the company. ‘Showing international visitors why it remains always a step ahead, Quick-Step told the story of its new brand positioning, inspired visitors with the next generation of its Alpha Vinyl and demonstrated the innovation and quality born through its creator mindset.’
Retailers were able to discover how a partnership with Quick-Step could empower them through multicategory flooring. Across the event’s four days, visitors also experienced CIRCUL’ART, an artistic installation concept where circularity became art.
‘This immersive experience made Quick-Step’s circular materials flow visible and was created by professional artists working with real Quick-Step flooring materials. Exploring how HDF and vinyl waste was valued as the starting point for new floors through industrial-scale design, engineering and expertise, CIRCUL’ART showed how waste could be a valuable resource for high-quality flooring.’
Niall Cassidy, UK retail sales manager, said: ‘Flanders Flooring Days was a unique chance to deeply explore what made Quick-Step tick.
‘From the way we saw waste materials as a valuable resource to create new floors to a new generation of Alpha Vinyl and how we created lasting partnerships with our retailers, the event opened up how we stayed always a step ahead. I looked forward to welcoming customers as they experienced the passion and pursuit of perfection that came from our creator mindset.’
www.quick-step.co.uk
