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Topps Tiles’ ‘40 for 40’ partnership with World Land Trust

Topps Tiles Plc has announced a ‘40 for 40’ initiative with the World Land Trust, whereby it will be donating 40 pence per square metre of every 40% recycled content tile.

For every square metre of tiles with over 40% recycled content purchased from Parkside or Strata Tiles, the companies will donate 40 pence to the World Land Trust, through the conservation charity’s ‘Buy an Acre’ programme that helps preserve crucial natural habitats.

Available on 40 ranges with more than 40% recycled content, 40 for 40 is part of a range of initiatives to reduce environmental impact with a Topps Tiles ambition to be carbon neutral by 2022.

Brian Linnington, managing director of Topps Tiles’ commercial business unit, says: ‘We’re delighted to announce this partnership with World Land Trust. The charity’s crucial work is hugely important in protecting some of the world’s most threatened habitats, preserving forests and wildlife through permanently protected reserves.

‘Our growing number of 40% recycled content tiles give opportunity for designers and specifiers to provide projects with floor and wall tiles that have proven positive impact while also supporting the incredible work of World Land Trust through 40 for 40.’

Since its foundation in 1989, the World Land Trust has helped to secure more than 2.2m acres of threatened habitat in 20 countries. The charity pioneered the Buy an Acre concept as a way of purchasing and protecting land for conservation. It now ensures that more than 4m acres of land is managed under active protection worldwide.

Jonathan Barnard, World Land Trust CEO, says: ‘We are very pleased to be working in partnership with Parkside and Strata to save threatened habitat through their 40 for 40 initiative and WLT’s landmark Buy an Acre programme. Together we are taking positive action to protect the home of endangered wildlife and address climate change, and we are grateful for Parkside and Strata’s support of WLT’s conservation work’.

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