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A ‘fantastic display’ for the start of Fantastic Floors

FLOORWISE has released what it describes as a fantastic new countertop display for its Max Reflections and Zenith profiles and Floorwise underlays giving retailers the chance to maximise profitable up-sells.

Says the company: ‘The new, high-quality rotating countertop display from Floorwise gives retailers an excellent opportunity to upsell some of the brand’s best-selling profiles and underlays at the point-of-sale.

‘The display works by uniting underlay and profile options in one location thereby helping give the consumer a more informed choice to obtain the best finish to their project once they have decided on their floorcovering options.’

The company continues: ‘This new display comes in a smart anthracite finish designed to look fantastic on top of any desk or counter. Importantly, it’s designed to be easy to update and customise with ‘hot swappable’ premium A4 display cards, enabling retailers and trade counters alike to tailor the display to showcase the range of best-selling Floorwise products.

‘The display can be configured to show carpet or laminate underlays from the Floorwise collection on one side along with compatible profiles on the other. The profiles supported are the Floorwise Reflections or Zenith ranges and include samples of all finishes – including the exciting new space grey and brushed black colourways – alongside proven favourites like brushed steel nickel and chrome. This flexibility allows the retailer to customise their display based on local popularity or up-sell potential exact choice of profiles and underlays.’

Richard Bailey, managing director, says: ‘Our new countertop display has been designed to communicate the value, quality and choice of Floorwise at a key transactional point, giving retailers and trade counters a valuable opportunity to up-sell customers. It will spark conversations about why better quality profiles and underlays are a shrewd investment.

‘By featuring samples of the profiles and underlays, the display also clearly demonstrates the quality of our products and how they can be the start of a fantastic floor.’

The display comes with a rotatable base so it can be used as a quick reference by the customer and sales assistant alike.
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