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‘An elegant sight in any store’

THANKS to its point-of-sale, Abingdon Flooring’s luxurious Pure Elegance carpet is reportedly catching the eye of customers in flooring stores around the country.

Says the company: ‘The most luxurious carpet in Abingdon Flooring’s Stainfree family, new Pure Elegance is one of the British manufacturer’s biggest recent launches and a serious option for customers looking for a premium and practical family carpet. Now available on a compact yet stylish lectern, the carpet is attracting the attention of style savvy shoppers in stores across the UK.

‘The lectern’s smart grey finish and appealing lifestyle graphics certainly make a striking addition to any store. Featuring clear reasons to purchase, such as the carpet’s made in Britain status, supersoft twist, Stainfree for Life Guarantee and 12-year wear promise; it also makes it easy to see why Pure Elegance is a brilliant choice for today’s family homes.’

Charlotte Coop, head of marketing of Abingdon Flooring, says: ‘Pure Elegance sets a new bar for our Stainfree family and makes our supersoft polypropylene twist not only practical, but really desirable too. Because it hits the right balance between luxury, affordability and practicality; it appeals to homes that need a bleach cleanable, stain-resistant carpet but that don’t want to compromise on luxury or quality. Unlike other premium qualities, that may come with the expense or complexity of dedicated wall units. We’ve chosen to show Pure Elegance on our standard lectern so that it can be enjoyed in as many stores as possible.’

Abingdon continues: ‘The carpet’s 10th gauge construction and high twist count means it recovers from tracking marks for a carpet that has a classic look and it’s available in 17 colours. Included are dark shades of black raven, sapphire and frosted steel, light tones of cloudy dreams and snowfall, as well as colours of putting green, oceanside, treasure isle and dock blue. Pure Elegance’s varied palette means most shoppers will find a colour to complement their interior style.

‘The rollout of Pure Elegance lectern to Abingdon Flooring retailers is already underway. Stores interested in taking advantage of the Pure Elegance lectern should contact Abingdon Flooring to find out how to become a retailer for the nation’s original stain-free carpet.’
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