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‘Cut down on ocean waste and fight poverty with Comfytex Deluxe Max’

LEOLINE Comfytex Deluxe Max features a textile backing for ‘easy, glue-free installation’, but it’s no ordinary textile backing, saving six bottles from the ocean for every 10sq m installed.

While all textile backings from LeoLine include recycled plastic, it’s only the Comfytex Deluxe Max range that features Social Plastic from Plastic Bank. Every day, Plastic Bank communities in Indonesia, the Philippines, Egypt, Brazil, Thailand and the Cameroon collect ocean-bound plastic waste and bring it to local centres, ready to turn into new material.

That means for every 10sq m of LeoLine Comfytex Deluxe Max installed, the equivalent of six plastic bottles is saved from reaching the ocean. What’s more, Plastic Bank rewards its local collectors with life-improving benefits including health, work and life insurance, grocery vouchers, school supplies and more. With Comfytex Deluxe Max, LeoLine is cutting down on ocean plastic and improving lives in vulnerable coastal communities, says the company.

David Wray, national sales manager residential, says, ‘Using Social Plastic in our Comfytex Deluxe Max collection helps us make a positive impact, not just in reducing ocean-bound plastic but also in supporting the lives of people affected by plastic waste. It means every homeowner can choose Comfytex Deluxe Max knowing they’re playing a part in cutting down on waste and fighting poverty.’

The use of Social Plastic comes as part of a wide range of initiatives undertaken by IVC to reduce the environmental impact of its cushion vinyl floors. This includes the Recover recycling programme for installation waste and old floors, replacing fillers with eggshells, recycling plasticiser condensate and using wind, solar and water in production.

0800 032 3970
www.leoline.co.uk

Nick Ellis
Author: Nick Ellis

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