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‘Fulfil your Destiny’ with Abingdon Flooring

DESTINY is reportedly the first ever roll-only carpet from Abingdon Flooring’s ‘popular Love Story family of ultra-soft carpets’.

Says the company: ‘As the first roll-only carpet from Abingdon Flooring’s Love Story family, Destiny makes ultra-soft luxury more obtainable than ever before. Made in Britain from solution-dyed polyester, it also offers excellent stain resistance and bleach cleanability for a carpet that’s as practical as it’s soft and comfortable.

‘Abingdon Flooring has engineered Destiny as a competitive 5/32nd gauge saxony quality so homeowners can enjoy the luxury of Love Story at a never seen before price. The entry-level carpet is exclusively available in four-metre wide rolls to increase competitiveness further, and so that retailers can enjoy instant stock access for when time is pressured.’

The company continues: ‘Despite its excellent affordability, Destiny upholds the luxury and quality values that have been at the heart of the Love Story family since its introduction to the market. Soft to the touch and performing well in high-traffic areas of the home like hallways and stairs, it’s yarn has excellent recovery and will bounce back time after time. The carpet comes with a 10-year wear warranty.

‘Destiny comes in a mix of heathered and plain tones in colours such as frost, anthracite, caramel crème and soft walnut for a versatile colour palette that will offer something in every style of home.’

‘As Love Story’s first roll range, Destiny marks a significant opportunity for retailers,’ says Charlotte Coop, marketing manager, Abingdon Flooring. ‘Love Story is a really popular family that’s become well-established as a ‘go to’ choice in luxury carpet that’s practical enough for family life. Destiny continues this legacy and makes it more attainable than ever. We think that’s a winning combination that’s going to prove tempting for many homeowners.’

Destiny joins the Love Story family alongside Lasting Romance, Deep Feelings and the award-winning Wild Silk. The carpet will be available in four-metre rolls across all eight colours.
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