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Malmo LVT Stickdown POS package launched to maximise retail sales

TO support the launch of 13 design additions to the Malmo stickdown range of luxury vinyl tiles (LVTs), an extensive point-of-sale package has been created to showcase the three different ranges of Malmo Stickdown; Malmo Rigid Senses and Malmo Rigid Comfort.

The range comprises full stands through to demo boards, swatches and countertop stands which reportedly give flexibility where floorspace may be at a premium. There’s an updated Malmo lifestyle brochure, together with a new binder for the Malmo stickdown range to showcase its 25 designs, including the 13 recent additions.

The stands have been designed to work equally well together as a suite or independently, depending on the size and requirements of the retailer’s space.

Says the company: ‘The impressive waterfall display stands are 2,000mm high x 448mm wide for each of the three ranges, which enables them to be displayed as a trio or individually. The compact countertop display stand is 450 mm high x 536mm deep x 456mm wide and is suitable for saving space, while still showcasing samples suitable for colour selection.

‘Demo boards for Comfort and Senses allow customers to try the Välinge 5G click system as well as view the colour range, and the fantastic registered embossed texture of the Senses collection. A sample service is available whereby up to three individual samples can be posted out free-of-charge to any address in the UK.’

The complete Malmo collection now offers 25 stickdown designs and 32 rigid designs including the Senses range, offering a total of 57 designs. The range has up to 25 years’ domestic wear warranty, with up to 10 years for commercial applications.

The Malmo LVT range is distributed by International Decorative Surfaces and is available ex-stock from its nationwide branches for 24-48 hour delivery.
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