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Richelieu runner programme now interactive online experience

LOUIS de Poortere’s custom Richelieu runner programme is now a fully interactive online experience. With 144 colours to choose from and more than 20,500 possible combinations, Louis de Poortere’s Richelieu Classic runner programme is said to be certainly not without choice.

For any homeowner struggling to find their dream combination there’s an interactive tool to help them decide. Found on the Louis de Poortere website, the Richelieu Classic runner builder allows users to easily try out any combination available, before downloading their favourite colourway in a PDF that can be used to build their dream runner in-store.

Alan Russell, UK sales director at Louis de Poortere, comments, ‘Our new Richelieu programme has been extraordinarily well-received, and this added value service makes the proposition even more enticing for retailers. The builder gives homeowners the time to make a well-judged decision, so that the retailer can focus on those elements that make for a hassle-free, enjoyable purchasing experience that feels really special.’

Available in four widths – 60, 70, 90 and 120cm – to provide a suitable fitting for stairs, landings and hallways, Richelieu Classic is described as a versatile runner concept. ‘Each style is made from a heavyweight (2,300g/sq m) wool-rich yarn for a runner of exquisite quality and comes with a guaranteed lead time of just six weeks.’

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