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‘They’re sure to go loopy for Wilton Royal wool loops’

AS the country-look texture of loop pile carpets shows the early signs of becoming a firm styling favourite, Abingdon Flooring says it’s boosted the loop pile wool-rich carpets of the Wilton Royal family.

With the launch of Royal Sovereign and an update to the treasured Royal Windsor, Abingdon Flooring is predicting the continued rise of loop pile carpets. Early signs are that loop pile textures are returning to favour with stylists and influencers locking into the unyielding popularity of nature in design themes, so there’s little doubt there’ll soon be demand from homeowners keeping an eye on social media and lifestyle magazines.

Says the company: ‘Now, thanks to the addition of Royal Sovereign and the reinvigorated New Royal Windsor, homeowners can pick from two 100% wool loop pile carpets that are made in Britain and come with the quality and value of styles made by Abingdon Flooring. In the 100% wool Royal Sovereign, homeowners will find a laidback style with a medium loop pile, while New Royal Windsor provides a smaller loop for a more refined and elegant look. The styles enjoy the extra comfort of Abingdon Flooring’s Fleece backing, which also makes installation easier.’

It continues: ‘Both Royal Sovereign and New Royal Windsor are presented in a palette of modern natural colours that are chosen to work in today’s homes. Characterised by wool’s unmistakable dye take, each colour is given a depth and richness that feels uniquely British.’

Charlotte Coop, marketing manager, Abingdon Flooring, says: ‘The growing interest in loop pile is another sign that natural wool carpet is gaining in popularity and we’re keen to make sure our retailers are ready with qualities that are relevant and appealing. We’re delighted to be introducing Royal Sovereign and New Royal Windsor as 100% wool loop carpets that achieve exactly this.’

As with all Abingdon Flooring carpets, the two styles are available in 2.5m, 4m and 5m widths, ‘bettering value in any size of home or room. Moth-resistant and with a 10-year wear warranty, they are a durable and comfortable choice for anybody looking for a natural carpeting option’. 
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