Contract Flooring Journal (CFJ) the latest news for flooring contractors

HomeProduct files‘This is more than just a lectern’

‘This is more than just a lectern’

THE new Richelieu lectern from Louis de Poortere provides access to a choice of more than 140 colours in ‘exquisitely crafted woven wool-rich wall-to-wall carpet and runners’.

Says the company: ‘Delivering an incredible 144 colour options, there’s no doubt Louis de Poortere’s Richelieu Wilton collection provides formidable choice and a colour for everyone. So, the Belgian weaving maestro has had quite some challenge in capturing the collection on a lectern that’s compact enough for flooring and home interior stores.’

It continues: ‘The result is a lectern with a small footprint that manages to showcase Richelieu’s extensive colour palette as well as its six wall-to-wall carpet qualities and numerous runner styles. The lectern uses clever layout and storage to house colour chips, feeler samples and full sizes swatches so that browsers get the full hands-on experience.’

Alan Russell, sales director UK, Louis de Poortere, says: ‘The new Richelieu programme is highly flexible, with customers able to choose any colour in any style or quality into stock in four weeks. It is the result of a complete overhaul of our Wilton carpet production.

‘While this flexibility is great for homeowners, displaying it is not without complexity, so we’ve thought hard about how people engage with carpet when purchasing. As a tactile product, it’s important that we use the sense of touch to let people explore Richelieu and so through some clever design we’ve managed to create a display that achieves this, as well as communicating the quality that comes with every Louis de Poortere piece.’

The company concludes: ‘In an elegant black finish that catches the eye, the new lectern is now available from Louis de Poortere.’

Please click to view more articles about

Stay Connected




Popular articles