DESIRE is the new PU underlay to join Feel the Difference, a collection of underlays by floorwise that ‘bring premium luxury to today’s homes’.
This latest addition adds another recycled PU underlay to the collection, joining Elegance, alongside the sponge rubber waffle of Inspiration and the rubber crumb and felt of Prestige. In a 9mm thick SHD+ specification, Desire is said to be the most affordable Feel the Difference underlay now available.
Richard Bailey, managing director, floorwise says: ‘Feel the Difference is a successful collection that has grown in reputation since its launch. Popular with retailers and installers looking to offer their customers a luxury finish, we’ve expanded the collection with Desire, so that there’s even more opportunity for homes to really feel the difference with this premium underlay collection.’
Made in the UK, Desire’s ‘super-high density recycled foam is ideal for all-round use, providing excellent support while keeping rooms quieter, warmer and more comfortable’.
The company continues: ‘By involving different materials that share a premium specification, Feel the Difference makes it easy to upsell homeowners to a high-quality underlay. Whether customers prefer the look and feel of a traditional sponge rubber waffle, the opulent underfoot feel of recycled PU foam or the support of rubber crumb and felt, Feel the Difference delivers a high-quality underlay that puts luxury and longevity first.
‘Brand-new Desire and the rest of the Feel the Difference collection is available from floorwise distributors across the UK and Ireland.’
01509 673974
wiseup@floorwise.co.uk
www.floorwise.co.uk
