HARVEY MARIA has added a brand-new studio display to its retail point-of-sale portfolio. The stylish and eye-catching new display will appeal to retailers looking for an exclusive LVT offering for its customers, says the company.

It adds: ‘The clever design is totally flexible and can be scaled up or down depending on the retailer’s available space and existing Harvey Maria displays. The exciting and interactive display showcases Harvey Maria’s award-winning MSeries collection of authentic wood effect LVT – including our new, high margin, Croft Oak collection, which launched in February.’

Easy to use for the retailer and customer, the studio display is said to create a destination in a store, says Harvey Maria. Incorporating an intuitive customer journey, designed to maximise engagement and optimise retailer sales, the customer can shop the collection by colour, shade and price.

The manufacturer says: ‘The main display presents premium natural effects, with best-in-class realism and natural touch, plus a versatile choice of plank, herringbone and parquet, including the Croft Oak, Natural Oak, Natural Plank and Hurst Collections. The 26 elegant wood and stone effect free-standing, double-sided boards showcase 52 Skus, providing total flexibility to browse the collections in-store, place on the floor, or take out on a home visit. Harvey Maria offers local territories and display rebates to all its retail partners.’

The studio display is said to act as a hub which works best when incorporated with the Harvey Maria design table and toast rack stand of 10 exclusive Design Series pattern boards, showcasing 22 of the ‘best-selling’ designs, says the company. This provides a handy and stylish display table with sampling for all 52 pattern designs. Alternatively, it’s said by the company it can be tailored to suit the retailer’s individual needs and used to incorporate existing Harvey Maria displays.

‘The fabulous new retail display not only provides the perfect showcase for all our natural wood and stone effect collections, but has been optimised for an enhanced customer experience that’s designed to maximise sales conversions for our retail partners’, explains Harvey Maria’s founder, Mark Findlay. ‘It’s the perfect new home for our stylish Croft Oak collection, which has achieved the highest eco-credentials held by our MSeries collection, at an affordable price, reflecting the twin priorities of our customers. Croft Oak is recognised for its low impact on the environment in all aspects including production process, product composition, emissions and indoor air quality and sustainable construction.’
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