PALACE Chemicals will be rolling out a brand refresh across its product range over the coming months. Says the company: ‘The new look reflects the gravitas of the Palace brand, confidently and concisely reflecting the company’s strong, durable, leading position in the flooring market.
‘Forty-five years in the making, the new look for the company’s packaging and market presentation refreshes and rejuvenates its image to reflect a position of market strength – as a modern and confident innovator, whose primary objective is to make business more profitable for its customers and to make life easier for the users of its products.’
The company continues: ‘Palace’s already comprehensive range has now been joined by Pro Gyp-Base Fast Track Sealer – a product designed to greatly reduce the ‘time to tile’ when dealing with the minimum drying times normally applicable for anhydrite (calcium sulfate) screeds. Pro Gyp-Base comprises a three-stage preparation system for fixing tiles on to screeded surfaces. It’s sold as a kit, containing all the elements necessary to achieve a successful bond, including a primer, moisture suppressant and gritted primer.’
Adds Palace: ‘Used together, the system allows for fast track installation of floorcoverings, when the screed is only seven days old (or 95% RH). It also avoids the need for a special gypsum adhesive or preparation, which is normally required for fixing tiles and other floorcoverings on to anhydrite screeds in order to prevent them from debonding.
‘If used in tiling installations, the tiles may be fixed with Palace Multi-Flex S1 Adhesive. This is a grey or white cement-based, flexible, fibre-reinforced, cementitious S1 adhesive specially formulated for fixing fully vitrified porcelain, ceramic and stone tiles. It has a setting time of three hours at 20C permitting early trafficking of the tiled installation. The adhesive has excellent thermal ageing properties making it suitable for use on heated floors. It’s sold in a 20kg pack.
‘Developed to inspire trust in the company’s operational excellence, the brand refresh sits alongside a strengthening of the Palace product range, which is already one of the market’s widest and also includes flooring adhesives and preparation products – fast-track levellers, thick bed levelling compounds, smoothing and levelling compounds, surface preparation aids and DPMs.’
www.palacechemicals.co.uk
