Cavalier Carpets says it takes its environmental responsibilities very seriously from its Lancashire business environment award to its day-to-day use of recycled, recyclable and sustainable raw materials.’

Wool is at the heart of what Cavalier Carpets does, it says. In fact, wool is the one common denominator at the core of the Cavalier product range. Wool is probably the most sustainable and environmentally responsible flooring material and is naturally renewable and biodegradable.

Says the company: ‘We use wool extensively throughout our stock product collection from sophisticated fine point twists and loops to our sumptuous velvet. Our tufted graphics collection exclusively uses 80% wool to produce high performance contract ranges.

‘The same can be said for our custom and stock contract Axministers which matches aesthetic appeal with unrivalled durability. Wool even plays a role in our range of contract carpet underlays which also include recycled automotive tyres in their composition, to deliver products that provide excellent insulation and underfoot comfort.’

The company concludes with the benefits of wool:
Wool is safe: For peace of mind, wool is naturally flame-retardant and allergy-friendly, acting as a natural filter to keep dust particles out of the breathing zone. Wool provides slip-resistant cushioning for healthy posture.

Wool is eco-friendly: The superior quality wool supplied to the carpet industry is sustainable, renewable, biodegradable and is the only widely available carpet fibre not derived from oil. Wool carpets can be recycled.

Wool is easy to maintain: As dirt particles make their way into your carpet, they’re caught by microscopic ridges that protect the outside of the wool. These ridges keep the dirt particles high on the pile where they can be easily removed by vacuuming, all of which means wool carpets last longer which makes them even more sustainable.