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Customer confidence is ‘biggest benefit for Master Installers’

IN research conducted by the Academy for Excellence in Flooring, Quick-Step Master Installers revealed that trust, confidence and peace of mind are some of the biggest benefits for their business.

As the ‘only manufacturer endorsed installation qualification in the industry, the Quick-Step Master Installer scheme is the only way to access a Quick-Step lifetime warranty on workmanship. This means badge holders are the only installers able to promise customers a no-quibble promise on the quality of their work for the lifetime of the floor’.

Says Quick-Step: ‘This confidence-inspiring factor is also considered as one of the best benefits of the scheme by today’s current badge holders. In a recent survey of its Master Installers, the Academy for Excellence in Flooring asked its Quick-Step approved professionals just what difference the badge makes to their business and the responses were resounding: trust, confidence, peace of mind and a lifetime guarantee.

‘Trust and confidence are hugely important when selecting a trade professional, so it’s no surprise that customers want to use Quick-Step’s recommended Master Installers to fit their new wood, laminate or vinyl floor. It brings them peace of mind that their premium quality floor is fitted in accordance with the manufacturer’s full guidelines, and with the attention to detail and finishing that the floor’s quality demands.’

The company adds: ‘This confidence also works in favour of the Master Installer, who receives a regular stream of genuine enquiries from customers who appreciate the advantages of using a highly skilled professional. The benefit on business is noticeable and has even helped installers to establish themselves in new areas. Alongside, Master Installers also receive a comprehensive support package, including technical advice.’

Lee Thompson, technical and procurement manager, Academy for Excellence in Flooring, says: ‘The professionalism of installers is hugely important for consumers as they’re often spending considerable amounts on a new floor, so having the right tools available to build confidence shouldn’t be underestimated. The Lifetime warranty is an important part of this toolbox, as are the knowledge and skills gained, but also the way the business relationship is approached. That’s why we make sure every Master Installer is fully supported: an approach that’s professional from start to finish.’

The Quick-Step Master Installer programme is available for laminate, vinyl and wood floors. The three-day pass or fail course covers practical, technical and theoretical knowledge to ensure it represents the industry’s most highly skilled installers.

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