INSTAGRAM: @SHOPCATERPILLARUK
In every corner of the world, Caterpillar is a symbol of power. Risk-taking, history-making, earth-shaking power. And with that power comes an attitude that doesn’t back down.
Our Instagram page is one of our most powerful platforms in getting out our message. Our earthmovers wear the black and yellow logo with pride. These individuals embody the equipment’s boldness, authenticity, and innovation with every step they take, and every image taken.
Our Instagram page for the official Caterpillar online store NEW for the UK has 1,415 followers, whilst the #caterpillar hashtag has gained over 2 million posts worldwide.
We keep our followers regularly updated with the latest innovations in workwear and industry leading safety footwear. These enhanced items use technologies that address the most challenging industrial environments on earth.
On Instagram, our followers can see what’s new, what’s trending and in action.
TWITTER: @SHOPCATUK
Following the re-launch of the SHOP CATERPILLAR UK website in September, Twitter has been an important tool to reach out to new customers and engage with our friends and partners.
Caterpillar is a powerhouse brand built on bold innovative moves and each of our Twitter posts reflect that message. Each season, we introduce new products on this platform that surpass our diverse earthmovers’ needs and desires.
Caterpillar set the benchmark in safety workwear, bringing on-the-job performance through advanced features and fabrications. Recently, the social media focus has been on the Floor Layer Flex Trouser. This is the ultimate trouser for working on your knees all day long! Featuring FE Tough™, Kevlar infused, ultra-durable, abrasion-resistant extended knee panels as well as FE Airflex™ breathable stretch panels for added mobility, the trousers have gained a lot of interest from our followers in the flooring industry.
The Floor Layer Flex Trousers work well with the multi award-winning CAT Redback Kneepads, so are often paired together in post reviews and promotions. The cushioning protection is cleverly designed with a unique patented geometric structure containing a flexible leaf spring held within a matrix. Redback kneepads are scientifically proven to outperform other kneepads offering long lasting comfort and protection.
FACEBOOK: SHOP CAT UK
Caterpillar is a market-leading brand, associated with ruggedness, toughness and durability. Over 3+ million Caterpillar products are at work around the world.
Facebook is a tool to reach a vast audience on social media and helped to increase our UK customer database. This platform is often used to drive traffic to our www.shopcaterpillar.co.uk website.
We post powerful videos, promotions, competitions and keep our followers up-to-date with the latest news and innovations.
When we sell CAT workwear or a pair of shoes, we’re not just selling the attitude of the equipment, we’re powering our bold earthmovers with the strength of a bulldozer.
