Likewise Group plc, the fast growing UK floor coverings distributor has announced it has acquired a number of assets from Headlam Group plc and HFD Ltd in administration.
Likewise is paying £14.9 million for assets including the 90,000 sq. ft. freehold Thatcham Distribution Centre, with its operating assets and inventory on premises, the trade and assets of Crucial Trading, the trade and assets of Concept Flooring in West Bromwich and Stoke-on-Trent and Principal intellectual property.
The acquisition is being funded entirely from Likewise’s existing cash resources.
Likewise has also entered into an agency agreement to assist the joint administrators, Will Wright, Chris Pole and Ryan Grant of Interpath Ltd, during the next nine months to sell Headlam’s remaining inventory in an orderly manner as to not disrupt the UK floorcoverings market.
And 110 employees at Thatcham, Crucial Trading and Concept Floors are expected to transfer to the group.
Tony Brewer, chief executive of Likewise Group plc, said “The acquisition is a significant step for the group. Following Headlam’s administration and the acquisition, the board believes Likewise is the largest floor coverings distributor in the UK, with an enlarged brand portfolio, additional freehold distribution capacity and a broader customer base. The acquisition will further support the group in achieving its goal of £300 million of revenue in the medium term.”
Headlam Group plc was a distributor of floor coverings in the UK, supplying independent retailers and contractors.
Headlam Group plc and HFD Ltd entered administration on 8 September 2026.
Mr Brewer said the board believes the acquisition supports Likewise’s strategy in a number of ways:
Thatcham adds a freehold distribution centre to the group’s national network, strengthening coverage in the south of England.
The Headlam products are long established with UK flooring retailers and are complementary to the group’s current portfolio. Crucial Trading and Concept Floors add to the Group’s profile and customer reach.
Likewise Group’s109-strong sales team and national distribution network can support both suppliers and customers across the floor coverings market by continuing supply of many of the market’s key products.
Tony Brewer added: “The acquisition is a key milestone for the group as it now becomes the leading distributor of floor coverings in the UK.
“The acquisition of the Thatcham Distribution Centre adds significant capacity to the growing Likewise distribution network and the purchase of well-known brands together with the Crucial Trading and Concept Floors businesses are very welcome additions.
“We look forward to welcoming our new colleagues, and to working with the administrators to give continuity to customers and suppliers.”
