Lorna Haigh
After what’s described as an outstanding 25-year career with Alternative Flooring, creative and marketing director Lorna Haigh stepped down from her role at the end of June. However, Alternative has confirmed this isn’t a farewell.
Lorna will continue to support Alternative Flooring in a consultancy capacity, working with the marketing team on the ongoing development and launch of key product offerings, and providing creative support to Stephen as he leads the company forward.
Over the past 25 years, Lorna has played a pivotal role in shaping Alternative Flooring ‘into the market leader it is today’.
She has, says the company, guided the creative expression of the brand’s ‘different feels good’ proposition through distinctive marketing campaigns, compelling visual storytelling, and carefully chosen collaborations with some of the most prestigious designers. Her instinct for colour and design has been central to the brand’s identity.
Lorna comments: ‘I’m incredibly grateful for the opportunities Alternative has given over the 25 years. There aren’t many roles where you can work with a team that feels like family, meet the King (twice), visit Number 10, steer the company’s values and collaborate with some of the best in the interiors industry.
‘I’m delighted to continue in a creative capacity at Alternative and very much look forward to working with Stephen and
the team.’
www.alternativeflooring.com
