Contract Flooring Journal (CFJ) the latest news for flooring contractors

Home> Altro <If it's not Altro, it's not Whiterock

If it’s not Altro, it’s not Whiterock

The Altro Whiterock walls system was introduced to the market over 40 years ago and has been a market leader ever since.

As a result of its own success and excellent reputation you have most probably heard the term ‘Whiterocking’ a wall.

It’s a bit like saying you’re doing the hoovering rather than vacuuming.

But if the sheet you’re using isn’t Altro, you’re not ‘Whiterocking’ that wall at all. Does that matter? You ask.

The answer to that question hinges on whether you expect every wall sheet to deliver what Altro Whiterock does.

Is that wall sheet a safe, fire-resistant product? Will the manufacturer provide technical support before, during and after installation? Will it give you your required high-end finish to a design-led and innovative build? Does it provide flexibility with colours and shades to fit aesthetic requirements? Is it a product that will stand the test of time? Will it give hygienic, impact-resistant, protection for busy clinical areas?

Altro Whiterock fits all the above criteria and more. Its product specification gives you reassuring value for money, knowing that your investment has up to a 30-year guarantee with a 25-year life expectancy. And because Altro Whiterock has been with us for nearly four decades, we know these figures stand up.

Hygienic and safe

Altro Whiterock is the only globally Hazard Analysis and Critical Control Points (HACCP)-certified PVC wall sheet, plus it’s CE-labelled. Made from a high-quality, food-safe PVCu polymer that can handle temperatures up to 60°C it meets all current EU Directives on health and hygiene and is particularly suitable for use in commercial kitchens where fire protection is critical. It is a fully bonded and watertight system that gives bacteria and vermin nowhere to hide and is easy to clean with a smooth finish that you can wipe, steam or power-wash clean.

The Altro Whiterock system, including the sheet and accessories, has been designed to give you confidence and peace of mind with a B s3, d0 (EN13501-1) or Class 0 (BS 476 Part 6 & 7) fire rating when used as recommended in the installation guide. The Altro Whiterock walls system meets the required fire resistance for public areas and circulation spaces; not all wall systems do this and if you switch products during planning or build, you may be taking a risk.

Altro Whiterock has been impact tested to BS EN 438-2 and Charpy ISO 179 and is designed to maintain performance and retain appearance.


Altro Whiterock, despite the name, isn’t just white. In fact we offer over 50 shades, plus multiple Altro collection designs for Altro Whiterock Digiclad (Custom).

Available in a range of solid, satin-finish shades – Altro Whiterock Satins can be used where aesthetics are important and you want to create a particular mood. Ideal for bathrooms, operating theatres, hospital wards and splashbacks.

Making a bold statement? Choose Altro Whiterock Chameleon – the glossy, vibrant wall system that adds a touch of luxury to high-end bathrooms, foyers, serveries, retail and splashbacks.

To ensure your use of colour looks as good as possible, we control the colour of Altro Whiterock to a very tight tolerance so there’s no shade variation from sheet to sheet.

Or if you need to create the right impression with your chosen photographic image or art reproduced onto wall sheets – Altro Whiterock Digiclad (Custom) is a great choice for feature walls in foyers, wards, patient rooms, operating theatres, recovery rooms and coffee shops.

With natural wood, metal, stone and linen options, Altro Whiterock wall designs gives an elegance to interior walls while providing the durability you expect from an Altro Whiterock wall sheet. Altro Whiterock wall designs are perfect for general circulation areas as well as wet environments such as bathrooms and spas, creating a design focal point.

Altro Whiterock Whiteboard is a flexible and versatile wall mounted note board, ideal for brainstorming, schedule development, formulas and other non-permanent record keeping. Functioning like a dry wipe board, you can write directly on the wall with a dry wipe marker.

Altro Whiterock Imagination Wall gives children the chance to colour to their hearts’ content, dry wipe away and start again. Available in six imaginative scenes, it provides a low-maintenance creative outlet, while simultaneously protecting walls from scuffs and bumps commonly found in paediatric offices and classrooms.

Altro Whiterock is also now available as part of the HBN 00-10 compliant Altro Whiterock hand wash station. These modules are delivered to site ready to install with all the required parts including taps, basin kit and lockable access panels.

Altro Tegulis tile-effect wall panels offer the ideal alternative to traditional tiles for wet rooms, bathrooms, kitchens, and retail spaces. With a range of tile-effect patterns offering a grout-free alternative to tiles, Altro Tegulis offers a more familiar feeling than traditional wall panel sheets.

The Altro Whiterock recessed shelf is a pre-fabricated unit, using proven Altro Whiterock hygienic walls sheet. The Altro Whiterock recessed shelf is recessed into the wall and hot welded flush to adjoining Altro Whiterock wall sheets, ensuring a hygienic solution with no ledges or lips which may cause injury.

And we also offer Altro Whiterock hygienic doorsets and our sheets can be pre-cut or custom-sized for Altro Whiterock Splashbacks, making designing a complete space easier.

Altro Whiterock has been used in all shades, in a huge variety of application areas by some of the world’s leading brands, organisations and sporting arenas, amongst many others. You can find many examples in our case studies section.

Technical Services

On top of a 30 year guarantee, Altro’s technical services teams  are here to help, wherever you are. They might not thank us for saying it but our team has over 100 years’ experience of working with walls systems. They have detailed knowledge of substrate technology and possible issues that might arise. They can also offer solutions and information on different installation techniques. So, whether you are a contractor, architect, designer or end user, they are there for you.

Our promise

Altro Whiterock provides you with confidence and reassurance of the Altro Whiterock product design and Altro quality manufacture.

Altro invented the hygienic walls system in 1982 and our guarantee is our promise to you.

And don’t forget; if it’s not Altro, it’s not Whiterock.

Please click to view more articles about

Stay Connected




Popular articles