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BerryAlloc at The Flooring Show (Stand B27 / B57)

BerryAlloc is bringing its high pressure floors, luxury vinyl tiles and planks, wood and laminate floors, and wall panels to The Flooring Show as it looks to build on its UK market presence.

Exhibiting at The Flooring Show for the second time, BerryAlloc is showing its intent to continue growth in the UK. Alongside the opening of a new London showroom, the brand’s attendance at the flooring industry’s biggest annual event comes as the company is looking to heighten activity in the retail and commercial markets.

Scott Arundell, sales director UK, explains: ‘We’ve experienced a solid period of growth over the last few years and in that time we have established excellent relationships with retailers across the UK. In that time, we’ve also worked hard to improve the UK availability of our products, establishing partnerships to make sure floors are readily available.

‘Our attendance at The Flooring Show comes as those partnerships have matured and we are now able to offer our high pressure floors, luxury vinyl tiles and planks, wood and laminate floors, and walls direct from UK stock. Harrogate gives us the opportunity to bring these collections together to show retailers and contractors how BerryAlloc brings product innovation and quality.’

The high pressure floors range will be an unmissable highlight at this year’s event, the company says. It’s BerryAlloc’s answer to flooring for commercial environments, offering the look of wood but with the durability and ease of maintenance that makes it a superb choice for high traffic locations such as airports, retail outlets, hotels, offices, and more. Including BerryAlloc’s biggest ever planks in Grand Majestic – measuring an impressive 30x240cm – high pressure floors come with a highest in class AC6 wear layer and are water-resistant.

Also on show, Les Iconics is BerryAlloc’s new wood floor that lets you pick from an Aged or Rustic finish in a range of tones, as well as herringbone and chevron laying patterns in a natural oiled oak. To master the looks available in Les Iconics, BerryAlloc has taken traditional hand-applied aging techniques and translated them into modern machine production. The result is a parquet floor that has all the character and charm of aged oak, and which can be produced on a large scale.

BerryAlloc will also be bringing its Pure – featuring the innovative DreamClick installation system – and Spirit luxury vinyl tiles and planks, as well as its Ocean+ water-resistant and Chateau herringbone laminate floors. And for those working with more than just floors, BerryAlloc’s easy fit, wet room suitable wall panel systems, WallandWater and Kitchen Wall, will be on hand for a closer look.

‘We’ve so much to show at this year’s event that we’ve had to take two stands to make sure we can display everything and provide some legendary Belgian hospitality,’ continues Scott. ‘We’re excited about coming to The Flooring Show in its 60-year history and can’t wait to talk to retailers and contractors about our plans for the UK.’

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