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HomeCase reportsParkside ‘achieves the dream’ at Youles Honda Manchester

Parkside ‘achieves the dream’ at Youles Honda Manchester

KIRN floor tiles from Parkside are giving what’s described as an attractive, durable finish at Youles Honda Manchester.

Youles Honda Manchester is the latest home to a range of scooters and motorcycles from the Japanese manufacturer. With a showroom split over two levels, reception area and service desk, it’s one of the first UK showrooms as part of the European rollout of Honda’s Dream Dealer concept.
Across showroom, reception and service desk floors, Parkside’s Kirn porcelain tile in graphite has been installed.

Says Parkside: ‘With 36+ PTV, this slip-resistant tile brings a smart and sophisticated concrete look. Durable and easy to maintain, it ensures the showroom has a floor that stays looking smart under heavy use. In a 60cmx60cm format, Kirn has been installed over 320sq m of floorspace.’
The Dream Dealer concept is delivered through retail design specialist Brand Twenty Two’s ( Honda motorcycle design packs.

These include a map for creating a consistent customer experience across different sites and different countries, and include furniture and finishes specified by Honda, setting out plans, interior sections and 3D visuals.

Brand Twenty Two worked collaboratively with Youles to create the Dream Dealer concept for its Manchester site that presents Honda’s Super Sport, Street and Adventure worlds. These themed areas connect more deeply to the lifestyle and experiences around a customer’s preferred motorcycle.

Liz Webb of Brand Twenty Two, says: ‘We’ve worked with Parkside on hundreds of projects over the years, with Youles Honda Manchester the latest. As a brand-new concept for Honda and its motorcycle dealers, the showroom is a showcase of what’s possible and how to build great customer experiences. We’re delighted to have been involved in the transformation and look forward to working with Parkside at future Dream Dealers.’
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