At the fourth edition of Flanders Flooring Days, Beauflor demonstrated the endless possibilities of digital printing in vinyl flooring, leaving a lasting impression on visitors from across the globe.
Inspired by the trend ‘Return to Being’ that’s rooted in craftsmanship, authenticity, human connection, botanicals and individuality; Beauflor surprised visitors at May’s Flanders Flooring Days with an immersive concept at the Design Studio within its Experience Centre, Wielsbeke.
On entering the Design Studio, visitors walked upon a digitally printed pathway featuring stepping stones set among small pebbles, guiding them into a serene and tranquil Zen Garden: a lifelike landscape created using realistic interpretations of grass, moss, bark, earth and sand. Five organically shaped islands, thoughtfully positioned throughout the garden, formed a striking artistic installation. Each of these elements was topped with beautifully designed vinyl flooring inspired by natural materials such as wood, limestone, terrazzo and marble. Soft textures, calming tones and subtle nature-inspired details enhanced the sense of harmony and authenticity.
Alongside the exclusive installation, Beauflor introduced a flooring collection aligned with its ‘Return to Being’ theme. Shown on a unique sliding display, visitors experienced every design at a realistic scale and in a highly tangible way. The collection is available on demand starting from a minimum order of one roll (four-metres wide) with delivery times up to eight weeks depending on the composition.
To further enrich the Flanders Flooring Days experience, Beauflor added in soft ambient music and subtle aromas, creating a complete sensory journey that elevated cushion vinyl beyond expectation. An inspirational digital leaflet helped visitors connect the designs with the manufacturer’s extensive in-house capabilities and boundless customisation possibilities.
The concept, presentation and collection were met with enthusiasm from customers, highlighting the success of Beauflor’s presence at Flanders Flooring Days 2026 and reinforcing its position as a leader in digitally printed vinyl flooring.
For more information, visit www.beauflor.com
