WITH its high pressure floors, luxury vinyl tiles (LVTs) and planks, wood and laminate floors, and wall panels on display at The Flooring Show, BerryAlloc says it underlined its impressive portfolio and dynamic branding.
Said the company: ‘Exhibiting at The Flooring Show for the second time, BerryAlloc showed its intent to continue growth in the UK. Alongside the opening of a new London showroom, the brand’s attendance at the flooring industry’s biggest annual event comes as the company is looking to heighten activity in the retail and commercial markets.’
Scott Arundell, sales director UK, explains: ‘We’ve experienced a solid period of growth over the last few years and in that time we have established excellent relationships with retailers across the UK. In that time, we’ve also worked hard to improve the UK availability of our products, establishing partnerships to make sure floors are readily available.
‘We’re now able to offer our high pressure floors, LVTs & planks, wood and laminate floors and walls direct from UK stock. Harrogate gave us the opportunity to bring these collections together to show how BerryAlloc brings product innovation and quality across multiple categories.’
The company continues: ‘Including a display of BerryAlloc’s biggest ever planks in Grand Majestic – measuring an impressive 30x240cm – high-pressure floors took their place on the stand. With a highest in class AC6 wearlayer and water-resistant, the range is the company’s answer to flooring for commercial environments, offering the look of wood but with the durability and ease of maintenance that makes it a superb choice for high traffic locations.’
Collecting a Flooring Innovation Awards Gold at the show, Les Iconics is BerryAlloc’s new wood floor that lets you pick from an Aged or Rustic finish in a range of tones, as well as Herringbone and Chevron laying patterns in a natural oiled oak.
The company adds: ‘To master the looks available in Les Iconics, BerryAlloc has taken traditional hand-applied aging techniques and translated them into modern machine production. The result is a parquet floor that has all the character and charm of aged oak, and which can be produced on a large scale.
‘BerryAlloc also showed Pure – featuring the innovative DreamClick installation system – and Style luxury vinyl tiles & planks, as well as its Ocean+ water-resistant and Chateau herringbone laminate floors. And for those working with more than just floors, BerryAlloc’s easy fit, wet room suitable wall panel systems, Wall&Water and Kitchen Wall, were also on show.’
www.berryalloc.com
