FLANDERS Flooring Days saw Beauflor launch three new cushion vinyl collections for the residential market, including a bio-based floor with a 40% lower CO2E footprint.

Opening the doors on its brand-new experience centre, Beauflor used this year’s Flanders Flooring Days to launch new collections designed to bring homes ‘high-quality heterogeneous vinyl floors, including the industry’s first bio-based cushion vinyl for the domestic market, a premium range for busy homes and a reference in luxury cushion vinyl flooring’.

Says the company: ‘Made from bio-based and circular PVC for a 40% lower CO2E footprint than conventional heterogeneous cushion vinyl, Twilight sets a new standard in more sustainable domestic cushion vinyl. Offering excellent impact sound absorption (19dB) and an antibacterial lacquer, Twilight also supports wellbeing through a quieter and more hygienic floor. Twilight comes in a range of nature-inspired designs that foster a connection to the outdoors.

‘Beauflor also launched Gracetex, a premium cushion vinyl floor. With a textile backing for fast and easy installation and excellent underfoot comfort, Gracetex is equipped with a wearlayer that ensures it can withstand use in the busiest family areas – a perfect choice for homeowners wanting the practicality of cushion vinyl in living spaces, kitchens and hallways. Rated Class 33 (heavy commercial use), Gracetex is even durable enough for businesses. With 15 stunning designs, including the elegant herringbone oak of Middelburg, the collection comes in two, three and four-metre widths and has a 15-year residential use warranty.’

The company adds: ‘Alongside the launch of Twilight and Gracetex, Beauflor showed the new Crown. Blending timeless elegance with modern practicality, Crown sets a new bar in comfort and luxury in sheet vinyl thanks to its extra-thick foam back. With a quality matt finish that elevates its 14 classic designs and superior sound insulation, Crown is a cushion vinyl floor that’s crafted for discerning homeowners.

‘Visitors to the experience centre also enjoyed exclusive previews of upcoming 2025 launches and its unparalleled design capabilities through digital print technology.’

Chris Roberts, national sales manager, says: ‘The launch of Twilight represents a significant shift in the residential cushion vinyl market and demonstrates our approach to developing new products that reduce impact on the planet and improve the wellbeing of users. The response from visitors to our new-look showroom was overwhelmingly positive and shows that there is significant demand for more sustainable products in residential flooring.’

Beauflor concluded: ‘Beauflor transformed its experience centre for Flanders Flooring Days with its Black Box concept that allowed visitors to explore and experiment with its digital designs in a playground of tangible experiences, brought to life in captivating room settings.’
www.beauflor.com