Bjelin brought two new product innovations to the Flooring Show this year, and both of them aroused a great deal of interest amongst visitors to the company’s busy stand.

The first was the Contrast Collection, which leverages the hues and tones of natural wood to create stunning contrasts. It is made from Spačva oak and is available in the XL size. This type of oak, which is sustainably sourced from Croatia with FSC^® certification, is renowned for its stunning beauty and distinctive grain.

It is a vibrant range which is made possible through the fusion of technology and ageless craftsmanship and is ideal for either residential or heavy traffic commercial environments. It uses Woodura^® surface technology, which makes Bjelin’s hardened wood floors three times stronger than traditional engineered wood options, providing enhanced resistance to water and dents. When it is combined with the leakproof 5G Dry^®  floor locking system, the Contrast Collection ensures lasting durability and boasts a superior class 33 pro matt lacquer – Bjelin’s toughest to date.

The second range on display at the Show was Woodura Herringbone 2.0 – a durable herringbone floor, which offers a modern take on a timeless classic. It features larger panels, which deliver three times the strength of traditional wood options, and can be effortlessly installed with click technology. This range also features Woodura technology for improved impact resistance and the superior 5G^® floor locking solution for easy installation. 

“We were delighted with the reception that these new products enjoyed at Harrogate, from both existing and potential customers,” says Simon Darbyshire, Managing Director of Välinge Innovation UK Ltd. “I feel that the practical benefits of our Woodura hardened wood flooring, including durability and impact resistance, combined with elegance and contemporary appeal, are really resonating with the market now. Harrogate provided a great showcase for us, and we hope to be back next year with more new products!”