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See the Strong and the Water-resistant at INDX National Flooring Show with BerryAlloc

BerryAlloc is exhibiting at INDX National Flooring Show, 13-14 May 2025, where it will present its strong and water-resistant floors.

If you’re an independent retailer or buying group member making the trip to the INDX National Flooring Show, make sure you take some time to visit BerryAlloc to unlock the secrets of its strong and water-resistant floors. For this year’s show, the brilliant Belgian manufacturer is taking visitors on a journey through its water-resistant laminate ranges, strong wood floors and high pressure floors. 

Scott Arundell, sales director, says, “We’re excited to be taking the country’s independent retailers on a journey through our strong and water-resistant flooring options. We’ll explain why they offer customers a floor that brings harmony to the home, and how our brand can support the purchasing process at every stage.”

The 100% water-resistant Ocean+ and Chateau+ are premium quality laminate floors for all kinds of people, lifestyles and interiors. With the classic plank format of Ocean+ and the elegant herringbone of Chateau+, customers are sure to find the right stunning wood design for their home with the promise of excellent performance (Class 33) in whichever they choose.

Those visiting the show will be able to see how the top 20 best-selling decors across these ranges can be presented in store with BerryAlloc’s unique combined Ocean+ and Chateau+ toaster display. Highlighting key USPs – including the patented Hydro+ 100% water-resistant technology – and with a compact footprint, the display is available today and offers competitive pricing on floors purchased from it.

You’ll also discover the strength of BerryAlloc’s high pressure floors. Made in Norway as the ultimate expression of Nordic nature, these floors are the world’s strongest: incredibly tough (Class 34) yet exceptionally beautiful.  From vibrant natural oak to cozy warming styles and sleek stone; scratch-free high pressure floors evoke the relaxed sophistication of Scandinavian interior style.

Strength and beauty will also be found in BerryAlloc’s strong wood floors that harness the true power of nature in every way. Using a real oak veneer, strong wood floors welcome the beauty and warmth of real wood in floors that are durable (Class 33) and strong for carefree living. The secret lies in BerryAlloc’s Ultimtec surface and a locking system that’s extra-easy to install. Ultimtec is a solvent-free and ultra-resistant varnish that combines the aesthetic charm of a mat oiled finish with the ease of maintenance and strength of a lacquered parquet. In XL, XXL Long and Herringbone, strong wood floors bring true natural beauty that also respects the environment: covering up to 10 times more area with the same amount of slow-growing oak as traditional parquet floors.

Visit BerryAlloc, INDX National Flooring Show, Cranmore Park, 13-14 May, where the team will be waiting to guide you through its laminate, wood and high pressure floors and show you how its unique brand proposition can help to elevate the purchase experience.

www.berryalloc.com

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