TARKETT, which describes itself as a global leader in recyclable flooring solutions, opened the doors of Tarkett Atelier on 6 July – its new UK and Ireland showroom in the heart of Clerkenwell, London’s iconic creative quarter.

Based at 47-53 St John Street, the new showroom is open Monday-Friday between 9.30am-5pm.
Says the company: ‘The Atelier offers architects, designers and end-users an immersive environment to deep dive into the latest sustainable and design-led interior finishes, demonstrating how materials can be used differently to spark inspiration.

‘Designed in collaboration with Note Design Studio from Stockholm and contractor Area Square, the multifunctional space provides a showroom experience like no other. Atelier transcends the confines of traditional design, inviting visitors on an exploratory journey where technology seamlessly intertwines with digital experiences. Through the use of interactive features and virtual reality, Atelier is the go-to destination for the design community.’

The design scheme for this showroom destination takes its cues from Britain’s industrial cities, drawing inspiration from the industrial revolution and adopting a ‘soft industrial’ look and feel. Embracing sustainability and adaptability, every aspect of the interior has reportedly been thoughtfully curated from circular collections and using 100% recyclable materials.

Continues the company: ‘Contrasting materials and textures used throughout have been chosen for their tactility, durability and striking industrial appearance. Traditional materials appear in unexpected ways, with hard and soft flooring taking centre stage and being used for features including linoleum counter bases and work tops, vinyl tabletops, structural pillar cladding and light shades. Several standout collections are featured such as Desso Fields and Retrace, Linowall, iQ Granit and Natural and Parade Excellent.

‘An inspiring gallery area, where Tarkett showcases hero products and materials, allows customers to understand the benefits of a product within a purposeful, structured environment that’s not just about samples. The space will also be used for bespoke art installations created using Tarkett flooring.’

Visitors can then move into the product lab – an open space designed for co-creation and experimentation. Here, they have the opportunity to bring project ideas to fruition, choosing from ‘Tarkett’s extensive collection of carefully curated materials and products. The multi-functional Atelier also includes areas for socialising, event spaces, and meeting rooms, as well as quiet phone booths and working areas – which can all be used by visitors to their heart’s content’.

Marco Cordeiro, managing director UK & Ireland of Tarkett said: ‘This is a pivotal moment for Tarkett. Our goal was to create a new showroom experience for our clients, highlighting our different solutions and the many different ways they can be used, inspiring new ways to design the next generation of sustainable buildings. We’re really looking forward to working closely with our clients in this new space, and our teams look forward to welcoming everybody throughout the first few weeks of launch.’

Johannes Karlström, architect and founder of Note Design Studio added: ‘We wanted the space to represent Tarkett – an innovative brand where people, the planet and products connect. We felt the new Tarkett UK Atelier should be the natural meeting point of all of these influences: an exciting destination for specifiers.

‘We also wanted to challenge the perception of how flooring material can be used and this was a key part of our design proposal. We’re very proud of what we’ve achieved together and are very much looking forward to the launch.’

The company concludes: ‘But this is just the beginning. Tarkett will continually evolve the space to keep providing inspiring experiences for its visitors. Through collaborations and partnerships with external and international designers, Atelier will constantly adapt, ensuring it remains at the forefront of innovation.

‘They’ll be hosting a series of events over the coming months to welcome everybody to Atelier.’
0800 3282115 (option 5)
londonshowroom@tarkett.com
www.tarkett.co.uk