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Abingdon Flooring’s Stainfree family ‘graced by Pure Elegance’

PURE Elegance is the most luxurious style ever to grace Abingdon Flooring’s Stainfree family, says the company.

‘With incredible softness and the feeling of a fine quality saxony, Pure Elegance is joining Abingdon Flooring’s Stainfree family as an option for discerning homeowners. Capturing the mood for styles that create a feeling of cosseting luxury, while offering the practicality and durability of a high-quality twist, the carpet is set to make Stainfree a serious option for customers looking for a high-end product.

‘The 10th gauge construction and high twist count deliver impressive performance, and with the pile’s excellent recovery tracking marks are reduced for a carpet that has a classic look. Its durability makes Pure Elegance ideal for high-wear areas such as living rooms, stairs and hallways. Combined with the Stainfree for Life promise that comes with every style from the Stainfree family, homeowners enjoy a carpet that’s wonderfully easy to live with.

‘Of course, as a carpet of quality, Pure Elegance features Abingdon Flooring’s fleece backing for improved insulation and comfort. It also has the advantage of better flexibility, making the multiple widths easier to handle and install and with a softness that reduces the risk of marking to skirtings and walls.’

Pure Elegance comes in a range of 17 colours with shades such as Turtledove, Seneca Rock and Putting Green, reportedly giving a choice for any home.

Charlotte Coop, marketing manager at Abingdon Flooring said: ‘We’re delighted to be bringing Pure Elegance into the Stainfree family as it represents a chance to elevate the collection and introduce its practicality and durability to a more affluent homeowner. There’s no doubting its practical qualities, such as bleach cleanability, can be enjoyed by everyone, so we’re confident Pure Elegance’s luxury will see it loved by customers looking for a high-quality and lasting option for their home.’

Pure Elegance comes with a 12-year wear warranty and is also joined by Captivation, a lighter weight version that shares the same high-twist pile and comes with a 10-year warranty. The styles are now available on a dedicated lectern.
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