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IDS expands flooring portfolio with three new laminate ranges from BerryAlloc

IDS has added three new laminate ranges from premium brand BerryAlloc to what it describes as its already extensive flooring portfolio, offering customers exclusive access to the latest design and technical developments with the Ocean+, Chateau, and high pressure floor (HPF) collections.

Says the company: ‘Ocean+ combines 100% water-resistant hydro+ technology with high dimensional stability and is available in 30 designs ex-stock. The Chateau 8mm laminate range offers 15 parquet designs which can be laid in herringbone, ship-deck, ladder, and mosaic configurations, while the trio of Original, Grand Avenue and Grand Majestic HPF collections provide a durable, stylish flooring solution for commercial and residential use across 30 authentic wood and stone designs.

‘The Ocean+, Chateau and HPF collections are supported by a comprehensive range of fully matched accessories and are PEFC-certified. As the exclusive national distribution partner for BerryAlloc, IDS offers nationwide delivery ex-stock throughout the UK and Ireland.

‘These new additions complement IDS’s existing laminate collections from Quick-Step, Xtra Step, LOC Floor, FAUS, Swiss Krono, and Krono Original, giving customers hundreds of decors to choose from, all of which are available ex-stock and supported with coordinating accessories.’

Gail Alcock, product director for flooring at IDS, says: ‘Recognising growing demand for laminate as a stylish, affordable, and easy maintenance flooring option, the BerryAlloc Ocean+, Chateau, and HPF collections are welcome additions to our portfolio and each demonstrates the technological advances and design development which are helping to fuel market growth.

‘Ocean+ responds to the demand for laminate flooring with a moisture resistant core and opens up the scope for use in kitchens and bathrooms, while Chateau brings the sought-after parquet look to a much wider demographic. HPFs mark the next development phase in hard floorcoverings and the three HPF ranges from BerryAlloc offer best-in-class performance. IDS is proud to be the exclusive UK distribution partner for these fantastic products which are helping to pave the way for a new growth era for the flooring market.’
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