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Malmo stickdown LVT ‘answers market demand’

THE Malmo luxury vinyl tile (LVT) collection has undergone a major design update with 13 additions to its stickdown offering, reportedly further enhancing its creative scope and installation flexibility for domestic and commercial interiors.

The complete Malmo collection now offers 57 designs, 25 stickdown designs and 32 rigid, including the award-winning Senses range.

Says the company: ‘Fashionable and functional, the 13 new stickdown decors comprise seven planks, five tiles and a herringbone style and, with their warm colour palette, are on-point for traditional and contemporary interiors. Designs span on-trend large square tiles, elegant woodgrains ranging from warmer tones to cooler, neutral shades, and chic light grey herringbone.

‘Malmo has strategically enhanced its choice of stickdown LVT designs to ensure that the collection has a versatile offer for areas where a click installation is not suitable. A fully adhered floor will withstand variations in temperature and weight, ideal for instances such as a kitchen floor being installed before the cabinetry.

‘It can also be used in conservatories and open plan spaces with bi-fold doors and skylights where there can be ‘hotspots’ from direct sunlight. There is also no need for additional trims such as door profiles or scotias as no expansion gaps are required, and this offers the flexibility to mix and match designs to zone open plan spaces or create an effortless flow of one design between rooms.’

Gail Alcock, flooring director for Malmo says: ‘The Malmo collection has come a long way in recent years due its ability to deliver stylish and authentic looks, while offering the high-performance qualities of a technical, manmade material that is flexible for different installations, highly stable and very easy to clean and maintain.

‘This is a significant upgrade to the range and the new stickdown finishes recognise the growing appeal of LVT flooring in home renovation, new build and commercial settings and offers a great deal of sales potential for retailers, especially with the post-pandemic boom in moving or improving. We are very committed to developing Malmo as a brand of choice through our extensive investment in product design, retailer support and after care service.’

An updated website, brochure and comprehensive point of sale package has been developed to support the launch of the new stickdown designs.

Malmo stickdown LVT features a 0.55mm wear-layer, is tested to R10 slip resistance, is compatible with water-piped underfloor heating systems and exceptionally sound absorbent. The range has a 25-year domestic wear warranty with 10 years for commercial applications.

The Malmo LVT range is distributed by International Decorative Surfaces and is available ex-stock from all branches for 24-48 hour delivery nationwide.

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