ABINGDON Flooring has announced the first of its Simply Smooth display units are now making their way to retailers across the country.

With the launch of Simply Smooth laminate, LVT and sheet vinyl flooring, Abingdon Flooring says it’s giving retailers the opportunity to capitalise on its reputation for great value flooring ready to take on modern family life.

Previewed at The Flooring Show and reportedly enjoying a strong response from retailers, the Simply Smooth collection is now rolling out to stores across the UK in three striking toast rack style displays.

Each display shows off the ‘high-quality designs’ available in Prestige and Exquisite laminate and Artisan luxury vinyl collections with large boards so customers get a real sense of how the floor will look in their home.

Helpful reference stickers on every board also ensure no feature or benefit is missed, and the display features a backboard with striking room photography, collection benefits and Simply Smooth branding.

The first of these displays are now installed at retailers looking to take advantage of Abingdon Flooring’s complementing hard flooring options.

Charlotte Coop, head of marketing, says: ‘Our reputation for carpets that deliver great value and British-made quality makes us a favourite choice for retailers looking to offer customers an affordable carpet that delivers on style and practicality. It’s a reputation that sees our Stainfree, Love Story and Wilton Royal families take pride of place in many stores and one that can now be extended to affordable yet high-quality laminate, LVT and sheet vinyl floors with Simply Smooth.

‘The displays show off a range of stylish and authentic natural flooring designs, including popular herringbone patterns available in Artisan luxury vinyl, which are the perfect pairing to our carpets. So, whether it’s a soft and cossetting carpet for a cosy living room right next to a practical wood-look LVT in a smart new kitchen, or tough laminate flooring in a hallway, retailers can now offer the value and quality of Abingdon Flooring in every room.’

Concludes Abingdon: ‘By choosing Simply Smooth laminate, LVT and sheet vinyl floors alongside its carpets, existing Abingdon Flooring retailers can also take advantage of ordering and account management through the recently improved Trade Portal, helping cut down on admin whatever floor their customer chooses. In fact, with carpet, laminate and LVT all in one order, switching to Simply Smooth also offers better customer service.’
01274 655694
sales@abingdonflooring.co.uk
www.abingdonflooring.co.uk