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F. Ball & Co supports flooring contractors with comprehensive range of point-of-sale materials

F BALL AND CO says it supplies distributors with a wide range of support materials to provide flooring contractors with the knowledge to ensure what it describes as a long-lasting, visually impressive flooring finish, including selecting the most appropriate products for a particular installation.

These include wall graphics and banners to showcase ranges of products for particular purposes, such as F Ball’s System LVT range, which is said to comprises high performance waterproof surface membranes, primers, smoothing compounds and adhesives for achieving optimum results when installing luxury vinyl tiles.

Says the company: ‘New product innovations are also promoted with freestanding and countertop point of sale units to help flooring contractors keep up to date with the latest advancements in subfloor preparation products and adhesives technology.

‘This helps flooring contractors to meet increasing customer expectations, including working to ever more exacting time constraints.’

F Ball continues: ‘Literature produced by F Ball, such as F Ball’s industry-leading Recommended Adhesives Guide (RAG), can be displayed at point of sale to aid product selection. The RAG details the compatibility of the company’s adhesives with over 6,000 different floorcoverings by over 200 manufacturers. This provides assurance that adhesive recommendations listed in the guide will perform throughout the lifetime of chosen floorcoverings.’

The company concludes: ‘F Ball also supplies posters detailing the latest offers and product promotions, helping flooring contractors to make the most of benefits of membership of its Ball Rewards loyalty scheme, including cashback on purchases of all F Ball products, extra cashback on promotional products and access to exclusive competitions.’

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