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Principality stadium’s riverside terrace elevates match-day experience with Forbo’s Modul’up flooring

A unique hospitality space located in Cardiff’s iconic Principality Stadium, the Riverside Terrace is notable for its move away from the traditional match-day hospitality experience. To create a premium experience, Design and Build Specialists Benchmark Designs called on Forbo’s adhesive-free sheet vinyl floorcovering – Modul’up.

Situated on the banks of the River Taff, the Principality Stadium plays host to a range of events and is renowned as the home of Wales’s Rugby Union team. Working with PSE Wales and Levy UK, Benchmark Designs looked to create a distinctive interior space, capable of offering a premium match-day experience for general admission visitors. Combining a variety of furniture and surfaces with a diverse street food menu, the Riverside Terrace was designed with the city high street in mind, as Hannah Glazier, interior designer at Benchmark Designs, explains: ‘The brief we received for the Riverside Terrace was to take this space and transform it from a traditional food service and interior style to something with a more up-market feel that had a broad appeal to customers.

‘Cardiff’s high street has such a wide range of street food eateries and PSE Wales were keen to incorporate this heritage into the Riverside Terrace, with a different vendor selected to cater each match, along with live music. With such a dynamic environment, we needed products that would complement the usage of the space, providing a practical and refined finish. For this, texture was a really important design element and we wanted to make sure the surfaces we specified would complement and contrast with each other.’

With this brief in mind, Hannah looked for flooring solutions that would deliver on the desired aesthetic and feel, stating: ‘The space itself had a very industrial design, with exposed fixings and a metal-studded bar front adding different textural dynamics. With texture and visual quality in mind, we needed a floorcovering that came in neutral shades to match the other finishes, but that could also create a warm and welcoming environment. It was for this reason that we specified Forbo’s Modul’up, in its Concrete and Oak colourways combining the texture and tone of concrete with the warmth of timber.

‘The realistic timber appearance of the Oak colourway was ideal for the zoned seating area, while we used the Concrete for the circulation areas, as it nicely matched the design scheme for the walls and bar tops. It was important that we used these complementary colours throughout the entire interior, from wall to floors, lighting to surface tops, helping to create a cohesive and well-rounded space, which feels welcoming yet distinctive.’

However, it wasn’t just the aesthetic requirements that were key, but the functionality of the flooring too. Hannah explained: ‘With a capacity of over 74,000, the Principality Stadium is an extremely busy environment. As such, it was essential that the floorcoverings used were able to keep up with the high footfall expected at the venue. This was another reason behind our specification of Modul’up. It has excellent indentation resistance, which was perfect for this space, being able withstand intense usage on match-days. It’s also able to be installed adhesive-free, which made it extremely easy to fit, saving valuable time during the installation phase of the refurbishment.’

She concluded: ‘Our intention was to create a fun and informal space that was suitable for all demographics to use. We feel we achieved this, with our use of versatile and flexible furniture, wall and floor materials contributing to a relaxed and casual hospitality experience.’

Having opened in October 2022, the Riverside Terrace has been put to good use over the 2022 Autumn Nations Series, as well as the 2023 Six Nations, with a PSE spokesperson saying of the new space: ‘Forbo’s flooring has truly transformed the space, with its exceptional quality, versatile design and hard-wearing nature contributing to a modern and trendy atmosphere. The choice of flooring seamlessly merged functionality with style, making it an ideal option for entry-level hospitality settings. Overall, we’re delighted with the finished project and have enjoyed entertaining our customers in the new space.’

Benchmark Designs’ work on the Riverside Terrace saw the project achieve ‘Commended’ in the 2022/23 iteration of the Forbo Escapes competition.

Find out more about Forbo’s Modul’up collection, here:

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