SMART Marketing Works, said to be one of the best-known marketing consultancies in the flooring and construction sectors, is celebrating 15 years of ‘providing excellent marketing services’.

Says the agency, ‘Since its founding in 2009 Smart Marketing Works has built up an expanding client list, comprising blue chip companies from a number of industries, but with a main focus on flooring. The agency also runs the secretariat and marketing activities for The Tile Association.

Managing director and owner, Kay Porter, has charted a path to success over the past 15 years, growing the agency into what is now a nationally known specialist agency employing a team of 16 people. Several of Kay’s clients, suppliers and staff have worked with her from the start and she is extremely grateful for their friendship and support over the years.’

Founded at the height of the recession in 2009 to support companies with the building and construction industry with outsourced marketing services, the agency managed to thrive ‘impressively’ during the Covid-19 pandemic.

‘Staff adapted to a new way of working, often remotely, and the agency proved resilient in quickly diverting resources into digital marketing services rather than traditional print, during what was a very challenging time.

‘The company has now reached a scale and level of influence that it is able to attract some big hitters from the industry to join its team. These include Catherine Spibey, who, after nearly 20 years’ experience at Johnson Tiles in marketing and senior sales roles, joined Smart Marketing Works as agency account director in December 2021, Matt Carlin who was appointed digital director and Mandy Searle who joined as technical researcher & copywriter. More recently Kelly Armstrong, formerly business development coordinator at Walls & Floors has joined the company as Business Development Manager.

‘The company also continues to invest in and grow the next generation of marketers. Jack Porter, Kay’s son, is marketing & events coordinator, while the company has also recently appointed several graduates to enhance its reputation as an early adopter of modern methods of digital communication.’

‘I do feel that, although we have been going for 15 years and doing pretty well, we’re now entering an exciting new phase in our company’s history,’ says Kay Porter, ‘one in which our future growth is being driven forward with greater professionalism and enthusiasm than ever before.’

The agency is also continually expanding the range of services which it’s able to offer. These include all the core marketing areas – advertising, PR, graphic design, event management and print, as well as video, web design and social media management.

The agency concludes, ‘We’ve also established a strong reputation in other specialist areas, in particular developing and writing continuous professional development (CPD) materials for clients and providing secretariat support to trade associations.’
www.smartmarketingworks.com