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Innovative design improves commercial opportunities for golf club

In 2019, Harkin Walker, interior design firm, were appointed to refurbish the existing function room at the prestigious West Midlands Golf Club. The scope of the project involved installing a new bar, servery, flooring, timber wall panelling, furniture, artwork and re-decoration. Since then, they have refurbished more areas of the club, such as the Spike Bar and toilets.

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Having a long standing relationship with Wilton, Harkin Walker asked us to be involved in the carpet design and construction. The design they opted for is part of our Fractured Earth collection; a suite of free-flowing, animate designs which take inspiration from the natural world. The design selected is Breaking Wave which captures the energy of moving water. The carpet choice really complimented the setting as the club is set on a lake and the club is famous for its island green. Part of our Inspirational Collections, these designs are a creative jumping off point – they can be re-scaled, re-coloured and adapted to perfectly fit the space and broader design scheme.


Interior Designer, of Harkin Walker comments:


“The function room is a curved shape and so we wanted a design that had an organic feel and wrapped around the room. So the design really reflects the site setting, bringing the outside in, and it works so well in this space. We had the carpet recoloured to suit the design scheme and everyone is delighted with the result.  There’s not much wall space to really make a feature and bring any pattern into this room so we had to do it with the carpet. A bold statement that paid off.”


The carpet choice was contemporary and courageous compared to the previous decor and has transformed the function room; making it a super commercial asset for a broad range of events, celebrations and corporate activities.  This is a valuable space to support member retention and secondary spend, as well as a secondary income stream, demonstrating the multi-faceted benefits of great design.

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