Quick-Step’s new brand campaign brings its innovation mindset to a broad consumer audience, showing how its pioneering spirit translates into beautiful floors that elevate homes and give consumers peace of mind. For flooring professionals and retail partners, the campaign provides a stronger brand story to share with their customers.
With Always a Step Ahead, Quick-Step puts the mindset that has driven the brand for 35 years at the heart of its consumer communication. The campaign makes clear what Quick-Step stands for: continually pushing flooring forward through innovations that combine beautiful design with everyday performance.
Bringing innovation into the customer’s home
At the centre of the campaign is a brand movie that brings the expertise and technology behind Quick-Step floors to life. It connects innovation with benefits homeowners can relate to: authentic design, reliable performance and the freedom to enjoy their homes with peace of mind.
The campaign also showcases Quick-Step’s latest vinyl floors. Their true-to-nature designs, enhanced by unique pressed-bevel technology, demonstrate how the brand continues to raise the bar in vinyl flooring.
Rolling out across several markets on YouTube, broadcaster streaming platforms and TV, the campaign aims to do more than increase visibility. It seeks to build a clearer association between Quick-Step and innovation, helping consumers understand what makes the brand and its floors stand out.
Watch the brand movie here.
A stronger brand story for retail partners
For flooring professionals and retail partners, the campaign provides a clear story that connects the designs customers love with the innovations that make a difference in everyday life.
By communicating these strengths to consumers before they enter the store, Quick-Step aims to support conversations about the value of its floors. From waterproof performance to true-to-nature design, retailers have concrete benefits to explain and demonstrate, backed by a consistent brand message.
35 years of firsts
The campaign’s promise is grounded in 35 years of flooring innovation.
From inventing Uniclic, which revolutionised floor installation, to developing HydroSeal technology for waterproof laminate, Quick-Step has continuously introduced solutions that set new standards in installation and performance. Its patented recycling technology advances laminate recycling, while innovations such as pressed-bevel technology bring flooring design even closer to nature.
Behind these developments lies an in-depth understanding of consumer needs. Through continuous research, Quick-Step identifies homeowners’ challenges and expectations and translates them into meaningful flooring innovations.
For retail partners, this means a continuously evolving offering that combines exceptional design with reliable performance — and tangible reasons to recommend Quick-Step.
Quote
“Always a Step Ahead is much more than a slogan. It’s what defined Quick-Step for more than 35 years. Innovation is at the core of our brand, and every innovation we introduce has a clear purpose: to create floors that elevate people’s homes and give them peace of mind. With our new brand campaign, we’re bringing this pioneering spirit to a wider audience, reinforcing what makes Quick-Step a strong and trusted brand for consumers and flooring professionals alike.”
— Cindy Van Moorleghem, Global Brand & Marketing Director, Quick-Step
Always a Step Ahead
With its new brand campaign, Quick-Step reinforces the promise that has guided the brand for more than 35 years. From pioneering installation technologies to developing waterproof flooring solutions and increasingly true-to-nature designs, innovation continues to drive Quick-Step forward.
Watch the new Quick-Step brand movie: https://www.youtube.com/watch?v=Zn0ydb2ZaII
