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A ‘sought-after’ choice with ‘trend-inspired’ designs

MALMO LVT is said to have become a sought-after flooring choice among consumers, contractors, and installers alike. Its ability to deliver durability, easy installation, and low maintenance, while at the same time reflecting the latest interior trends, makes it a top choice for any residential or commercial flooring project, says the company.

It adds: ‘Available in realistic plank, herringbone and tile designs, Malmo LVT offers the assurance of ex-stock availability in 24-48 hours to anywhere in the UK, ensuring projects remain on track. This is thanks to the extensive stockholding capability, easy ordering, and expert support available through its nationwide distribution partners and retail network.’

Form and function
The Malmo collection features 65 plank and tile designs across its Stickdown Freedom, Rigid Comfort and Rigid Senses ranges which are said by the company to offer creative scope and a solution for various interior settings. All products are backed by a warranty of up to 25 years for domestic use and 10 years for commercial applications. Naturally warm underfoot, the range is also compatible with water-piped underfloor heating systems.

Malmo Stickdown Freedom LVT is described by the company as offering a diverse collection of wood and tile effects, suitable for commercial and residential spaces. The fully bonded flooring provides stability in high-footfall areas and can handle heavy cabinetry without expansion or contraction risks, says the company. It adds: ‘With an ability to cope with temperature hotspots, it’s ideal for use in garden rooms, conservatories and in glazed areas with lots of sunlight. It features a 0.55mm wear layer, R10 slip resistance, and excellent sound absorption.’

Malmo says its Malmo Rigid Comfort offers a versatile range of wide planks, which are suited for use in large open-plan rooms, as well as narrow planks that create a sense of space in smaller areas. The collection features a broad colour palette, and it also includes stone and ceramic tile designs, catering to classic and contemporary interiors.

The company explains: ‘The award-winning Malmo Rigid Senses range combines the look and feel of real wood with the technical hard-wearing properties of vinyl thanks to its authentic Registered Embossed texture. It includes two multi-width designs which offer a reclaimed wood effect with random plank widths and lengths.’

It adds: ‘Perfect for compact spaces like bathrooms and en-suites, the Rigid Comfort and Senses ranges feature the advanced Välinge 5G locking installation system, allowing for easy and secure installation with minimal space requirements. The designs come with a 1mm built-in underlay, providing sound absorbency by reducing ambient sound by up to 19dB.’

Trend-inspired additions
The Rigid Senses range includes eight new Pressed Bevel plank designs, offering an ‘authentic timber-like texture,’ says the company. These planks are said to feature an eased bevelled-edge, enhancing aesthetics while providing water-tight joints and easier cleanability. The designs include whitewashed effects, warm greys, classic oaks, and rich brown tones. They feature the advanced Välinge 5Gi click installation system which is said to provide tighter joints, while still offering the ability for DIY installation.

Adding further appeal and reflecting the strong resurgence of tile effects in the LVT market, Malmo has also introduced four new tile designs to its Rigid Comfort collection spanning marble effects, cool stone and concrete, and terrazzo.

Gail Alcock, product director for Malmo says: ‘Trends in the world of flooring are known for their ebb and flow, and while warm wood effects remain popular owing to demand for nature inspired materials, sales of our LVT ranges suggest many consumers are now favouring tile designs. This is perhaps driven by the desire for a cleaner, streamlined look post-pandemic, and the popularity of light, neutral interiors many stone and ceramic tile effects offer. These designs resemble what the consumer perceives as ‘real’ tiles more convincingly than ever before, and offer the benefits of fast, easy installation, durability, easy maintenance, and inherent warmth underfoot.

Another influence behind the shift towards LVT tile designs is because retailers get the benefits of fast and easy installation over conventional tiling. There are no wet trades involved or drying, grouting, and washing down and this massively helps with project management on and off site. We work with many contractors who’ve moved to LVT as their main flooring material of choice because it helps them offer a turn-key project, combining easy installation and long-lasting style.’
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