IVC connected visitors to its creativity at May’s Flanders Flooring Days as it opened the doors of its showroom at the Flooring Development Centre.
IVC unlocked the secrets of how it designs floors that create happiness, comfort, connection and trust throughout May’s Flanders Flooring Days, welcoming visitors from across the globe to its home, the Flooring Development Centre (FLDC). Through themes of trust, purpose, happiness and the next generation, IVCreate explored the journey of insights, innovation and sustainability breakthroughs that have kept the Belgian manufacturer at the forefront of the sheet vinyl industry in Europe for over 25 years.
Visitors to the FLDC were connected to the discoveries, developments and ground-breaking collaborations that are shaping the company’s future. From the newest trend-led designs to progress in a sustainable future; they explored the innovative projects and technologies, patents and certifications and updated collections that set IVC apart.
With the warm and friendly welcome that’s always the hallmark of a visit to IVC at any event or exhibition, customers and industry partners were given an exclusive opportunity to get ahead of the pack with a first look at global design trends and the new designs created because of them, and how IVC floors can be the canvas for life and happiness. The company’s new Floorward collection, reimagining vinyl for today’s generation, proved to be a popular destination, highlighting the appeal of its fresh, fashion-forward take on what vinyl can be.
David Wray, UK Sales Manager Residential, says, ‘Flanders Flooring Days is a great opportunity to show our customers and partners from across the industry just what makes us different and this year was no exception. The UK team was delighted to engage with customers who made the trip and tell how creativity drives everything within our business. We’re already looking forward to the next edition.’
